Allara Global Acquires Proof & Company’s JERRY to create Premium Hospitality Resource

Allara Global has acquired Proof & Company’s JERRY beverage e-learning, delivering an online course library to the hospitality industry

Sydney, Australia – Allara Global and Proof & Company jointly announced today Allara’s acquisition of JERRY Global with a commitment to continue to develop & integrate the solution. As part of the acquisition, Nicole Smith – JERRY Chief Education Officer, will join Allara Global as Education Lead, JERRY working under Aaron Johnson - Allara Global General Manager.

Under the terms of the acquisition, the two parties will collaborate in other areas including content development and new customer acquisition. Proof & Company will have access to and continue to use JERRY in its work with hundreds of hospitality operators across Asia Pacific for at least two years.

Allara plans to migrate JERRY content and learner base into their learning management system in due course, but for now, the focus is on getting JERRY into the hands of the hospitality industry in a post-covid environment. Tangibly, this means providing free access to existing JERRY clients until January 2022. For more information or to sign up, please contact

“The JERRY training program is one of the many layers to Proof & Company that has helped drive our vision to champion the second golden age of drinking in our markets and elevate beverage programs throughout the industry.  Many talented people have contributed to the JERRY journey, starting with Nicole and including contributors from around the world,” 

 “From all of us at Proof & Company, thank you to everyone who has contributed to JERRY’s impact on hospitality professionals around the world. We look forward to partnering with Allara as they drive JERRY’s growth over the coming years.”

Paul Broadbent, Proof & Company’s CEO.

"Allara Learning started from a deep passion for hospitality and seeing a gap in the market for quality training that would meet the ever-changing landscape, one that demanded integrated bespoke training within the workplace. This blended learning approach – online, face-to-face and workplace – became the model of success for our clients. We launched Allara Global, our eLearning platform, to provide dedicated support for the fast-growing online arm of the business.”

“Our trainers and mixologists all know and love the JERRY product and thus we jumped at the opportunity to collaborate with Proof & Co. We warmly welcome Nicole Smith into the extended Allara family and look forward to working together.”

 Andrew Lewis, Allara’s CEO. 

“This strategic acquisition is part of our ongoing commitment to add depth to our rapidly expanding content library and provide additional value to our hospitality clients throughout Australasia and beyond,” 

“This is another fantastic step forward in the continued evolution of Allara Global and we are incredibly excited at having JERRY join us for this journey.”

Aaron Johnson, Allara Global’s General Manager.

“Never before has the need for holistic online education been so great. The industry-leading beverage and hospitality learning platform, JERRY, has joined forces with Allara Global to meet this challenge. Allara Global brings over 10 years of experience delivering hospitality, leadership and retail management. Together, they will provide the most comprehensive training program in the hospitality space." 

Nicole Smith, Allara Global’s new Education Lead, JERRY




Paul Broadbent, CEO, Proof & Company

Andrew Lewis, CEO, Allara Learning & Allara Global

Aaron Johnson, General Manager, Allara Global

Nicole Smith, Education Lead – JERRY, Allara Global

About Allara Global

Allara Global provides end-to-end eLearning solutions to empower businesses with a set of tools to meet their staff training needs. From induction, onboarding and upskilling to workplace safety and compliance; they provide scalable expert training with the aim to help businesses build better teams, an engaged workforce, and profitable operations. Allara Global’s eLearning complements the industry expertise of their sister company, Allara Learning, to create engaging world-class content.

About Allara Learning

Founded in 2009, Allara Learning is a leading Australian national vocational education and training provider offering training solutions to industry including Nationally Recognised Qualifications, short courses and JobReady employment programs. With a focus on hospitality, leadership and retail management training; Allara’s mission is to make a real difference to businesses whilst providing the learner with education and training to enable career growth. Clients include Accor, Merivale, Solotel, Howard Smith Wharves and Compass Group. In March 2021 Allara Learning launched two live training venues in Brisbane, Australia – Leonards Bar & Bistro and Dawn.


Established by Proof & Company in 2018 and based in Singapore, JERRY is one of the industry’s leading modern beverage learning resources, with over 8,000 learners in 44 countries who have earned JERRY Certificates. Backed by a library of more than 200 online courses across a range of beverage subjects, JERRY offers five levels of certification programs to beverage and hospitality professionals. JERRY also offers bespoke learning environments to large hospitality operators, including Four Seasons Hotels & Resorts, Starbucks and Accor Hospitality Group.


About Proof & Company

Proof & Company is one of Asia Pacific’s leading independent spirits companies, merging a disruptive approach to independent spirits distribution with a team of highly regarded bartenders and educators, a customer-focused mindset, and the region’s leading hospitality clients. From offices in Singapore, Hong Kong, Shanghai, Beijing, Melbourne, Sydney, Adelaide, Auckland and Christchurch, Proof & Company manages the exclusive distribution of a portfolio of independent spirits, craft cocktails ingredients, and premium bar tools and glassware. Proof Creative’s award-winning team of bar consultants is one of the most well-regarded creative teams in the cocktail and spirits community globally. Together they guide the development of bars for clients across Asia. Four of these bars ranked in the World’s 50 Best Bars in 2020 and eight in Asia’s 50 Best Bars in 2021, including Proof & Company’s own cocktail bar, 28 HongKong Street in Singapore.

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